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<h2>How Tuning In to My Clients' Busy Lives Helped Me Seal the Deal</h2><p>In business, success often hinges on more than just the services you offer—it's about how well you understand and adapt to your clients' needs. Ever wonder how simply listening can be the key to landing a contract? In this story, I’ll show you how understanding my clients' hectic schedules—and adjusting my communication to fit their needs—not only kept me top of mind but ultimately won their business. It's not just about the job; it’s about creating an experience that leaves a lasting impression. Let me share how tuning in made all the difference.</p><figure id="figure-vphf4tqjllm0yu196e"><img id="vphf4tqjllm0yu196e" src="https://cdn.durable.co/blocks/81xEvVmPcw4YOFOp6upKNKV6vh8A8W0i3gCt2NifH6JAResQ3V5CMZ7FKPeHsnuA.jpg" alt="drone shot of a busy street" title="drone shot of a busy street" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Drone shot of a main street near the business. " data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/81xEvVmPcw4YOFOp6upKNKV6vh8A8W0i3gCt2NifH6JAResQ3V5CMZ7FKPeHsnuA.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Drone shot of a main street near the business.</figcaption></figure><h3>Why Staying in Touch Matters</h3><p>I’ve had the pleasure of staying in touch with a few of my prior clients, not only because they’re great business owners with a fantastic sense of humor, but also because I respect the trust they’ve placed in me for previous projects. These particular clients, a husband and wife team who run a business while raising a family, are people I’ve always admired for their dedication to both their work and personal lives.</p><p><br></p><p>Recently, they reached out to me for a quote on a new photography project for a facility they had just acquired. They were excited to start marketing some of the services they would offer from this new space. At the same time, they were transparent and let me know they were seeking quotes from several other sources. I appreciated their honesty and openness, knowing that it’s a normal part of business for them to weigh their options. Naturally, I was happy to comply and sent over a quote right away.</p><figure id="figure-vxurew7qzqm0yu33j8"><img id="vxurew7qzqm0yu33j8" src="https://cdn.durable.co/blocks/25rznLhSWZxusAlG39MC5DYFSxVbwsXoXv4q9gLM1e2SyvBbypVbleVW65Ny1hSB.jpg" alt="man standing in front of cameras with string lights background" title="man standing in front of cameras with string lights background" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="Actual brain mush shot of me trying to process..." data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/25rznLhSWZxusAlG39MC5DYFSxVbwsXoXv4q9gLM1e2SyvBbypVbleVW65Ny1hSB.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Actual brain mush shot of me trying to process...</figcaption></figure><h3>Adapting to Clients' Busy Lives</h3><p>However, as our conversations continued, there were delays in their responses. They apologized for the wait and explained that, as business owners with children, they were juggling a lot at once. I completely understood. Instead of feeling frustrated, I expressed appreciation for the heads-up and acknowledged just how busy life can get. I adjusted my communication style accordingly, keeping my messages warm and considerate of their time, always respectful of the fact that they were managing a business and a household.</p><p><br></p><p>I didn’t want to be overbearing or push them while they were juggling so much, but I also wanted to remain top of mind and show that I valued the opportunity to work with them again. By pacing my follow-ups thoughtfully and keeping the tone light and understanding, I was able to maintain the relationship and avoid any feelings of pressure on their end.</p><figure id="figure-qhds1x944mm0yu39ha"><img id="qhds1x944mm0yu39ha" src="https://cdn.durable.co/blocks/32VMruschlvlteL7kdSp5bKH5MT7QLeXvod75WYUdFv6v00S9sIJUk4moVv6BM6Y.jpg" alt="Video camera lens" title="Video camera lens" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="One shot of the new facilities" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/32VMruschlvlteL7kdSp5bKH5MT7QLeXvod75WYUdFv6v00S9sIJUk4moVv6BM6Y.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">One shot of the new facilities</figcaption></figure><h3>Winning the Contract Through Thoughtful Communication</h3><p>Ultimately, they decided to move forward with the initial request for facility photos. I’m proud of the way I adjusted my communication to fit their needs, ensuring that their experience with me was positive from start to finish. It wasn’t just about securing the job; it was about being mindful of their time and understanding their challenges as busy business owners and parents. By listening and respecting their situation, I was able to build trust and foster a relationship that went beyond just delivering a service. That’s the kind of experience I strive for with all my clients, where the journey matters as much as the outcome.</p><p>Cheers</p><p>-Everett Rodriguez</p><figure id="figure-brpirykx0bm0yu3di8"><img id="brpirykx0bm0yu3di8" src="https://cdn.durable.co/blocks/25sBhzQvNJnGytHY5bBIAeU77xRKrjbb9EMsiNvosDgtX4bzahcvYeYGVVn5lzHc.png" alt="a man wearing headphones is looking at a computer screen" title="a man wearing headphones is looking at a computer screen" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 1/1; object-position: 70% 35%;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="70%" data-positiony="35%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/25sBhzQvNJnGytHY5bBIAeU77xRKrjbb9EMsiNvosDgtX4bzahcvYeYGVVn5lzHc.png" data-mce-style="aspect-ratio: 1/1; object-position: 70% 35%;"></figure>

Winning Through Listening

<h2>It's Worth Creating's first blog post!</h2><h3>Who is this?&nbsp;</h3><figure id="figure-8fl5ozw0ujly3koml0"><img id="8fl5ozw0ujly3koml0" src="https://cdn.durable.co/covers/29VPVHJs8uvTbEbOQQQ0KtOIUJ6Yqte4rZk3WBiS25In1iRNgOKegZt2N8uOTrWC.jpg" alt="black and gray camera tripod" title="black and gray camera tripod" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 3/2; object-position: center center;" data-corners="default" data-aspect="3:2" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/covers/29VPVHJs8uvTbEbOQQQ0KtOIUJ6Yqte4rZk3WBiS25In1iRNgOKegZt2N8uOTrWC.jpg" data-mce-style="aspect-ratio: 3/2; object-position: center center;"></figure><p>Hey there! I’m Everett Rodriguez, I'm a father, husband, and a bit of an oddball. With that being said, I have been in finance for the last seven years. Last August (2023), I left it behind and picked up my camera. Don't get it worng, I've been creating for ten years now. This business is new, only in the sense that it is now my only focus (other than family) but....I guess you could say that this blog post is a sort of public declaration of my "all in" position as a creative.&nbsp;</p><h3>Why?&nbsp;</h3><figure id="figure-zp6rg1oealy3kp09w"><img id="zp6rg1oealy3kp09w" src="https://cdn.durable.co/blocks/255xQH60LvQ5j0QXhliiYfGjyj5ylfvnczd42lncXLK7Mnx0Y90g7OyEyCF8ECEv.jpg" alt="person holding black dslr camera" title="person holding black dslr camera" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 3/2; object-position: 0% 50%;" data-corners="default" data-aspect="3:2" data-caption="" data-positionx="0%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/255xQH60LvQ5j0QXhliiYfGjyj5ylfvnczd42lncXLK7Mnx0Y90g7OyEyCF8ECEv.jpg" data-mce-style="aspect-ratio: 3/2; object-position: 0% 50%;"></figure><p>For years people have told me to do something with my creativity and a camera. i appreciated the kind words but never truly used them as fuel to move forward. I guess I assumed everyone was just being sweet, there is a chance that is still true :D &nbsp;but, I eventually realized my passion for helping people finance homes was becoming overshadowed by a much stronger urge and need to tell stories, create, and help businesses and people see themselves in a way they had previously considered out of reach.</p><p>I do what I do because, at the core of it, I love to help and lead people. That love is what fuels my creativity, my imagination, and my focus when helping people and businesses to meet their visual needs.&nbsp;</p><h3>Trust</h3><figure id="figure-z1w1n4ndkbly3kq4h1"><img id="z1w1n4ndkbly3kq4h1" src="https://cdn.durable.co/blocks/29rr1ke88Sma2b57eG9sgpsu1Qy9V6BLHkyTT9ueChzbHRAmxZyHKowlNmWWsxdj.jpg" alt="turned on LG flat screen monitor" title="turned on LG flat screen monitor" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 3/2; object-position: center center;" data-corners="default" data-aspect="3:2" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/29rr1ke88Sma2b57eG9sgpsu1Qy9V6BLHkyTT9ueChzbHRAmxZyHKowlNmWWsxdj.jpg" data-mce-style="aspect-ratio: 3/2; object-position: center center;"></figure><p>I know how hard it can be to find someone you trust. Someone you trust with preserving a moment. A trusted partner in protecting your brand's image. Someone you trust to remove the chaos and frustration from moments that you want to have captured, without having to worry about if you'll love the end result.&nbsp;</p><p>I want It's Worth Creating to be the name you trust. The friend and business partner you call to have your visual needs taken care of. When you hire us, you get someone who really understands the importance of the call. You'll get the very best of what we bring to the table.</p><p>EVERY. SINGLE. TIME.</p><h3>So...</h3><p>If you made it to the end, thank you. I do appreciate that. I hope you have a little idea behind our drive, our goals and values, and that you think of us in the future. Also, I want to urge anyone who is thinking about making big moves. It's not easy to make big changes, but the life experience rewards are there AND they are worth it. Bet on yourself, buckle in, and go get it.&nbsp;</p><figure id="figure-pijo1ffrs4ly3kqty9"><img id="pijo1ffrs4ly3kqty9" src="https://cdn.durable.co/services/3JbswKUg3BA0Flxli9kT2K8PSEckGVv3TQX9EHssruoOJqEJyMcqwZYENHqUSZGg.jpg" alt="clap board roadside Jakob and Ryan" title="clap board roadside Jakob and Ryan" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 3/2; object-position: 50% 70%;" data-corners="default" data-aspect="3:2" data-caption="" data-positionX="50%" data-positionY="70%" data-fullWidth="false"/></figure><p>---</p><p>Everett Rodriguez</p>

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Winning Through Listening

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